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Fundamentals of a Calm Business

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Highlights

  • Calm companies focus on profitability and sustainability. They succeed by growing slowly and deliberately, calmly adapting to changes in the market without the need for a soul-sucking “grind to total market domination.” (View Highlight)
  • A business is calm when it’s running calmly when things are working well and stays calm when things change.
    A calm business is not a static business. It’s not a boring business, either.
    Calmness refers to the mindset that impacts how you run the business, from the humble idea that spawned it to the glorious day of being acquired for millions.
    At its core, calmness is about sustainability: sustainable goals, structures, and decisions. Where conventional startups are expected to reach hypergrowth through massive funding, calm businesses focus on revenue —and ultimately profit— from day one. (View Highlight)
  • A calm company generally works best if it tackles a well-defined problem that can be solved better in an iterative fashion. (View Highlight)
  • You don’t have to reinvent the wheel. A calm business takes it upon itself to refine a particular type of wheel for a specific kind of customer. Most calm companies are successful because they pick a well-defined niche and serve it to the best of their ability. (View Highlight)
  • The term “lifestyle business” fits perfectly for calm companies. Many founders who choose this approach to entrepreneurship have set their business goals to align with their personal goals. There is no need to spend a decade of your life serving the institutional investor overlords for a slim chance of a colossal IPO or similar exits. You don’t need to be a billionaire to enjoy your life, and you don’t need to toil away years doing things you don’t want to do. You can enjoy the business you’re building right here, right now. (View Highlight)
  • A calm business focuses on revenue streams that originate inside the company: the best funding your business can have is “customer funding:” revenue that comes from your own sales. (View Highlight)
  • Revenue is vanity, profit is sanity, and cash is king. Calm business owners understand that they’ll sleep much better with money in the bank and as little debt as possible. (View Highlight)
  • You can’t guarantee that it will ever be smooth sailing, but you can work on staying calm at the helm when the storm comes closer. A calm business has built-in redundancies and contingency plans in place that help when things explode. (View Highlight)
  • Documentation is a critical ingredient in becoming more resilient: when a process is documented, it becomes easier to execute, and you’ll make fewer mistakes. A well-documented business functions like a franchise: where there is a manual, you can delegate tasks. (View Highlight)

Fundamentals of a Calm Business

rw-book-cover

Metadata

Highlights

  • Calm companies focus on profitability and sustainability. They succeed by growing slowly and deliberately, calmly adapting to changes in the market without the need for a soul-sucking “grind to total market domination.” (View Highlight)
  • A business is calm when it’s running calmly when things are working well and stays calm when things change.
    A calm business is not a static business. It’s not a boring business, either.
    Calmness refers to the mindset that impacts how you run the business, from the humble idea that spawned it to the glorious day of being acquired for millions.
    At its core, calmness is about sustainability: sustainable goals, structures, and decisions. Where conventional startups are expected to reach hypergrowth through massive funding, calm businesses focus on revenue —and ultimately profit— from day one. (View Highlight)
  • A calm company generally works best if it tackles a well-defined problem that can be solved better in an iterative fashion. (View Highlight)
  • You don’t have to reinvent the wheel. A calm business takes it upon itself to refine a particular type of wheel for a specific kind of customer. Most calm companies are successful because they pick a well-defined niche and serve it to the best of their ability. (View Highlight)
  • The term “lifestyle business” fits perfectly for calm companies. Many founders who choose this approach to entrepreneurship have set their business goals to align with their personal goals. There is no need to spend a decade of your life serving the institutional investor overlords for a slim chance of a colossal IPO or similar exits. You don’t need to be a billionaire to enjoy your life, and you don’t need to toil away years doing things you don’t want to do. You can enjoy the business you’re building right here, right now. (View Highlight)
  • A calm business focuses on revenue streams that originate inside the company: the best funding your business can have is “customer funding:” revenue that comes from your own sales. (View Highlight)
  • Revenue is vanity, profit is sanity, and cash is king. Calm business owners understand that they’ll sleep much better with money in the bank and as little debt as possible. (View Highlight)
  • You can’t guarantee that it will ever be smooth sailing, but you can work on staying calm at the helm when the storm comes closer. A calm business has built-in redundancies and contingency plans in place that help when things explode. (View Highlight)
  • Documentation is a critical ingredient in becoming more resilient: when a process is documented, it becomes easier to execute, and you’ll make fewer mistakes. A well-documented business functions like a franchise: where there is a manual, you can delegate tasks. (View Highlight)

Fundamentals of a Calm Business

rw-book-cover

Metadata

Highlights

  • Calm companies focus on profitability and sustainability. They succeed by growing slowly and deliberately, calmly adapting to changes in the market without the need for a soul-sucking “grind to total market domination.” (View Highlight)
  • A business is calm when it’s running calmly when things are working well and stays calm when things change.
    A calm business is not a static business. It’s not a boring business, either.
    Calmness refers to the mindset that impacts how you run the business, from the humble idea that spawned it to the glorious day of being acquired for millions.
    At its core, calmness is about sustainability: sustainable goals, structures, and decisions. Where conventional startups are expected to reach hypergrowth through massive funding, calm businesses focus on revenue —and ultimately profit— from day one. (View Highlight)
  • A calm company generally works best if it tackles a well-defined problem that can be solved better in an iterative fashion. (View Highlight)
  • You don’t have to reinvent the wheel. A calm business takes it upon itself to refine a particular type of wheel for a specific kind of customer. Most calm companies are successful because they pick a well-defined niche and serve it to the best of their ability. (View Highlight)
  • The term “lifestyle business” fits perfectly for calm companies. Many founders who choose this approach to entrepreneurship have set their business goals to align with their personal goals. There is no need to spend a decade of your life serving the institutional investor overlords for a slim chance of a colossal IPO or similar exits. You don’t need to be a billionaire to enjoy your life, and you don’t need to toil away years doing things you don’t want to do. You can enjoy the business you’re building right here, right now. (View Highlight)
  • A calm business focuses on revenue streams that originate inside the company: the best funding your business can have is “customer funding:” revenue that comes from your own sales. (View Highlight)
  • Revenue is vanity, profit is sanity, and cash is king. Calm business owners understand that they’ll sleep much better with money in the bank and as little debt as possible. (View Highlight)
  • You can’t guarantee that it will ever be smooth sailing, but you can work on staying calm at the helm when the storm comes closer. A calm business has built-in redundancies and contingency plans in place that help when things explode. (View Highlight)
  • Documentation is a critical ingredient in becoming more resilient: when a process is documented, it becomes easier to execute, and you’ll make fewer mistakes. A well-documented business functions like a franchise: where there is a manual, you can delegate tasks. (View Highlight)
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