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Content writing workflow

Topics: Content creation

Keyword research

  • Set up a spreadsheet template
  • Enter the page’s topic into the spreadsheet
  • Google your first keywords
  • Substitute in syonyms
  • Get keywords from the Wikipedia article
  • Use UberSuggest to generate variations
  • Search in Quora
  • Search BoardReader
  • Reverse lookup with Google Keyword Planner
  • Reverse lookup with Ahrefs Site Explorer
  • Use Keyword Shitter to create long tail keywords
  • Use Ahrefs Keywords Explorer to generate large list of keywords
  • Remove duplicate keywords
  • Copy the remaining keywords into Google Keyword Planner
  • Remove the keywords that don’t make sense
  • Filter by search volume
  • Remove irrelevant keywords
  • Remove high competition keywords (Ahrefs Keyword Difficulty score)
  • Remove low volume keywords (if there are better options)

see:

Outline

  • Create a mind map to brainstorm different sub-topics to touch on

Write

Add visuals

Publish

Promote

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