Course creation workbook
Topics: Course creation
Subtopics
Process
Orientation
Course market fit
- Outside-in:
- What questions do people ask you all the time?
- What topic would you be asked to guest-lecture on?
- If a stranger looked at your LinkedIn, what topic would they think you'd teach?
- Inside-out:
- In your area of expertise, what's a topic that fascinates you?
- What topic do you enjoy explaining to others?
- Where do you have a ton of content that you've already written/spoken about?
What topic overlaps?
"How to «achieve outcome» for «ideal student»"
Define your course topic
Spiky Point of View
Ideal student
What's the "vibe" of your ideal student?
- What do they call themselves (e.g. title, role, identity)?
- What do they care about?
- What communities do they hang out in (online & in person)?
- Who do they apsire to be like in their industry?
What pain points are your ideal students facing today?
- You are sick of...
- You're losing sleep over...
- You're frustrated by...
Where do they want to be?
- You secretly wish you could...
- You daydream about...
- You want ... to be different
Who is your course not for?
- This course is not for you if you're «role/title/level»
- This course will not cover «problem»
- This course will not cover «outcome»
Put it together:
- Role + desire: "«Role» who wants to «achieve desired outcome»"
- Role + pain point: "«Role» who struggles with «pain point»"
- Who it's not for: "This course is not for you if..."
Key outcomes
see Blooms taxonomy
Brainstorm 3+ key outcomes.
"How to «action word» so you can «achieve outcome». You'll leave with «output/takeaway»".
Narrow your topic using the following questions:
- Which one of these concepts/skills are students most likely to pay for and eager to solve?
- Which one do you have the most existing content/assets on? (e.g. lecture content, videos, writing, ceaching/consulting experience)
- If you had to teach a 1-day course on just one of these topics, which one would you pick?
What would you do if your course were...
- ...100% no slides?
- ...100% guests?
- ...100% curated content?
Get your first lead
Draft your landing page
List your course
Get your first enrollment
Prepare your content
Run your course
Bookmarks
Related topics
Course creation workbook
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On this page
Course creation workbook
Subtopics
Process
Orientation
Course market fit
Define your course topic
Spiky Point of View
Ideal student
Key outcomes
Get your first lead
Draft your landing page
List your course
Get your first enrollment
Prepare your content
Run your course
Bookmarks
Related topics