created: 2023-10-18 17:15
updated: 2023-10-18 17:21Marketing messaging
Topics: Marketing
Subtopics
Great marketing messaging
Great Marketing messaging is simple, compelling, specific, differentiated and defensible.
- Simple: It's easily understood by current and prospective customers.
- Compelling: It describes something that is interesting or desirable to them.
- Specific: It captures what your product does, not an overly abstract statement of it.
- Differentiated: It includes something that makes it unique among peers.
- Defensible: It shouldn't be easy for your competitor to adopt/copy your messaging.
Bookmarks
Related topics
Links to this page
Marketing messaging
Not found
This page does not exist
Interactive graph
On this page
Marketing messaging
Subtopics
Great marketing messaging
Bookmarks
Related topics